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Professional Service? Service Professional?

As a writer, I recognize the importance of choosing and using the best words to accurately convey my intended message. Sometimes it’s easy to find the best word…sometimes not so much. Take the word...

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Pull, Push & Permission Marketing: 3 New Ps In The Mix

First, there were 4 Ps in the marketing mix: Product: what you sell which paradoxically includes professional services Price: how much you charge for your product Place: where you sell your product...

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DRM Engages Your Prospects Instead of Marketing At Them

How well is your marketing working for you? Is it producing the results that you want? Or is it just consuming time, energy and money with little if any new clients to show for your efforts? As...

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Pinterest: A Great Social Media Marketing Tool

Intrigued by the buzz that it’s generating, I took my first serious look at Pinterest. In case you have filtered the topic from your radar screen, Wikepedia explains: Pinterest is a pinboard-style...

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Who Are Your Ideal Clients?

When you became a self-employed service professional, what criteria did you apply in accepting clients? Like most of us, you probably accepted as clients whoever wanted whatever service you could...

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