Professional Service? Service Professional?
As a writer, I recognize the importance of choosing and using the best words to accurately convey my intended message. Sometimes it’s easy to find the best word…sometimes not so much. Take the word...
View ArticlePull, Push & Permission Marketing: 3 New Ps In The Mix
First, there were 4 Ps in the marketing mix: Product: what you sell which paradoxically includes professional services Price: how much you charge for your product Place: where you sell your product...
View ArticleDRM Engages Your Prospects Instead of Marketing At Them
How well is your marketing working for you? Is it producing the results that you want? Or is it just consuming time, energy and money with little if any new clients to show for your efforts? As...
View ArticlePinterest: A Great Social Media Marketing Tool
Intrigued by the buzz that it’s generating, I took my first serious look at Pinterest. In case you have filtered the topic from your radar screen, Wikepedia explains: Pinterest is a pinboard-style...
View ArticleWho Are Your Ideal Clients?
When you became a self-employed service professional, what criteria did you apply in accepting clients? Like most of us, you probably accepted as clients whoever wanted whatever service you could...
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